Trading can have various faces. There are entrepreneurs that focus on smaller and bigger businesses. The diversification into retailers and wholesalers is the best example of discretion on the market nowadays. There are many small shops, for example grocery stores which offer cheap goods that people need every day. On the other hand, the customers can always make up their minds and choose bigger stores and outlets to shop. There is a wide range of hypermarkets and supermarkets behind every corner now. They give no chances to average retailers that do their best to provide good prices for customers. Another point of view can lead to differentiate the classes in trade. What I mean by that is the fact that some clients would look for top class products without looking at the price. The average customer has a bit different habits. An average customer would not be interested in buying vast quantities of a given good, too. Thus the differentiation into upper and lower class trade. The above truths can also be used in relation to scrap gold business. There are customers who are willing to buy only single items and get cash for gold and disappear forever. Another class of scrap gold clients can be represented by somebody rich that is able to convert tons of the precious ore on cash for gold basis and the entrepreneur has to be ready to deal with that. Converting tons of scrap gold into cash can be problematic, but is also much more profitable. It assures you prompt benefits and visible effects.